ChatGPT can't recommend what it can't see.
A site can close the door on AI search crawlers without anyone noticing: an old robots.txt rule, Cloudflare's "Block AI bots" switch, or a bot wall. OpenAI says a site that blocks its search crawler is not used in ChatGPT search answers, though it can still appear as a plain link. Northlab Crawler Check tells you in about 20 seconds. Free. No signup.
This is what a result looks like.
Example with an invented shop. Your result will use your real data.
GPTBotOpenAI · training
Your robots.txt blocks it with Disallow: /. That is your choice, if it was deliberate.
OAI-SearchBotOpenAI · ChatGPT search
The robots.txt allows it, but Cloudflare answers with a 403. This is where search citations are lost.
ClaudeBotAnthropic · training
It can fetch the page. Nothing to change here.
✓ AllowedPerplexityBotPerplexity · search
The host refuses it before the page is reached. The server returns 403.
Three steps. Less than a minute.
- 1
Paste your URL
Your site address, as you would type it. With or without https.
- 2
We knock
We request your robots.txt and homepage as each bot would, and we read what the server sends back.
- 3
You read the result
Who gets in, who does not, and where the block sits: robots.txt, CDN or host.
Questions people ask.
Is blocking AI crawlers bad?
It depends on the bot. Training crawlers (GPTBot, ClaudeBot, CCBot, Google-Extended) collect data for model training, and blocking them is a fair choice. Answer and search crawlers (OAI-SearchBot, ChatGPT-User, Claude-SearchBot, PerplexityBot) fetch pages so the assistant can cite and link to you. Block those and the assistant can't fetch your pages to use them in its answers, though OpenAI notes a blocked site can still appear as a navigational link. The free check shows the two groups separately.
Why would my site block them if my robots.txt looks fine?
Your CDN or firewall can block bots before robots.txt matters. Cloudflare's "Block AI bots" setting and bot-fight modes, managed WordPress security plugins and some hosts return 403 or a challenge page to bot user-agents. The free check sends requests with the real bot user-agents to spot that.
What does llms.txt do?
It's a short Markdown file at /llms.txt that points AI tools to your most useful pages. It's cheap to add and harmless. The check tells you whether yours is present. Server-log studies have found AI crawlers rarely request it, so expect little effect.
Do you need access to my site?
No. We only read public pages. You (or your developer) apply any edits.
Who are you?
Northlab Research is a small independent studio building tools that check how AI assistants see websites. The same audit runs as the "AI Crawler Access Audit" on Apify for bulk checks.